Social Media Marketing (SMM)

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The Importance Of Social Media Marketing

Social media marketing is one of the most important types of online marketing where small and large businesses are marketing their products/services and brands on social media websites like Facebook, Twitter, LinkedIn, Google+, Instagram, etc.

One of the main benefits of social media marketing is the easiest to recognize: Social media is an excellent way to introduce people to a brand. Despite the Field of Dreams notion some business owners have that “if you build it, they will come,” if people are unaware of a business or a website’s existence, they can’t shop there.


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How we do


Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

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Project Brief

Define client information & business goals along with all required information to create appropriate documentation to be used throughout other stages of the project.

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers.

Competitive Analysis

Define social competitors, and the networks they’re active on, based on industry keyword search and client interviews.

Social Audit

Create baseline for current social performance based on analytics data.


Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content.

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Profile Strategy

Document actionable plan to develop or optimize profiles across networks.

Content Strategy

Create a content calendar that features content that will be posted based on each social media network and profile

Profile Strategy

Document actionable plan to develop or optimize profiles across networks.

Advertising Strategy

Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else.

Measurement Planning

Produce measurable short and long-term goals in order to properly evaluate campaign performance.

Campagin Execution

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals

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Brief Content Implementation

Keep in line with content strategy and social media marketing best practices, distribute content to appropriate networks.

Advertising Implementation

Implement advertising campaigns while closely following defined advertising strategy. If necessary, adjust the strategy to stay in line with client budget.

Community Management

Following the engagement strategy, interact with users and influencers across networks.

Analysis and Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Here are some of our popular Social Media Marketing Services

We cover all the aspects of social media to get your brand or company out to the people who want to share and discover you WE HELP BRANDS LISTEN, UNDERSTAND AND ENGAGE IN CONVERSATIONS THROUGH SOCIAL MEDIA Grip The Edge not only uses tools and platforms, we also believe that the people are the best method to spread the word WE BUILD SOCIAL CAMPAIGNS AND SOLUTIONS TO SUCCEED.

How We Do It

An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.


We take a deep look at you business and social marketing strategies to create a better plan for your social media goals.


We will identify the social networks where you should be participating and where people are talking about you. We will create and design all he artwork for all necessary social media accounts.


We create a strategy that sets the foundation of your success with best practice and industry standards.


Develop a custom Facebook marketing strategy, Supportive Designs, Create and post to Facebook daily and Manage Facebook advertising campaigns.


Using the campaign strategy we will implement the recommendations to hit the target campaign goals.


We love data and our social media reporting will help identify and inform future activity not only in your social circles but across all your marketing channels.